Laiba Masood is a Project and Program Management professional with strong experience in driving digital product development from concept to launch. Currently working as a Program Manager at ETLOnline.org, she specializes in coordinating cross-functional teams, defining product roadmaps, and ensuring successful delivery of scalable digital solutions aligned with business and market needs.

With a background spanning product management, business analysis, and agile project delivery, she has hands-on experience in requirements gathering, stakeholder management, and product lifecycle execution. Her work focuses on transforming ideas into well-structured, user-focused products through collaboration with designers, developers, and business stakeholders.

She is also skilled in market research, user feedback analysis, and quality assurance, enabling continuous product improvement and better decision-making. Alongside delivery execution, she actively contributes to business growth through lead generation, client communication, and technical proposal writing.